{"id":9864363,"uuid":"a2920677-4fad-4804-aa6b-a9c2c7181147","name":"That Wasn't Very Data-Driven Of You \u2014 Calligraphy (Women's Crew, light)","description":"One sentence, stacked one word at a time, centred and set in a formal\ncalligraphic italic \u2014 the typeface of wedding invitations, place cards and\ncertificates of achievement. It reads: THAT wasn't very data-driven of you.\n\nThe gap between the words and the lettering is the whole joke. The sentence is\ninternet-speak \u2014 the \"that wasn't very ___ of you\" construction, faintly\npassive-aggressive, the sort of thing typed into a group chat with a full stop\nat the end. The lettering is the most ceremonious thing a printer owns. Putting\na mild public telling-off into the typography of a formal invitation makes it\nland like one: engraved, unhurried, and impossible to argue with.\n\nThe line breaks carry the tone. One word per line is how the sentence is\nactually said out loud \u2014 deliberately, each word landing before the next \u2014 and\nthe opening THAT is capitalised because that is where the stress goes.\n\nNo chart. Its sibling design puts the same line over a scatter plot with the\ncrime drawn on it. This one does not explain itself, because a sentence this\npassive-aggressive should not have to.\n\nFor data scientists, analysts, statisticians, and anyone who has watched a\ndecision arrive wearing a chart it did not need. Printed in white on dark or\nblack on light.","brand":null,"metaTitle":"","metaDescription":"One sentence, stacked one word at a time, centred and set in a formal\ncalligraphic italic \u2014 the typeface of wedding invitations, place cards and\ncerti...","metaImage":null,"noIndex":false,"giftWrapCompatible":true,"approvalStatus":"approved","ecoIcons":["organic-icon.png","low-carbon-icon.png","ethical-icon.png"],"isBundle":false,"type":"Printed T-shirt","specifications":"Certified organic cotton top, 155 gsm. Wash cool, hang dry. This t-shirt is GM-free and not tested on animals. Does not contain animal-derived products. Material made in a renewable energy-powered factory, audited for a wide range of social and sustainability criteria. Made to be remade - scan the QR code in the care label to send it back when worn out.","sizeChartId":671,"sizeCount":9,"urlName":"api-qzTnaaKTuYgyRGUZDxd8CAAh","customiseIt":false,"enableAddToCart":true,"collection":null,"reviews":{"raw":[],"rating":0,"count":0,"summary":null},"lifestyleImages":[],"ugcImages":[],"videos":[],"designCrossSellData":{"enabled":true,"designFile":"https:\/\/images.podos.io\/pca9uus2zge4nsfjvhhx61m9gnuhyydqejfygzliq3jqoifz.png"},"crossSellProducts":[],"options":{"White":{"colour":"White","groupColour":"White","sizes":{"8":{"price":19,"salePrice":0},"10":{"price":19,"salePrice":0},"12":{"price":19,"salePrice":0},"14":{"price":19,"salePrice":0},"16":{"price":19,"salePrice":0},"18":{"price":19,"salePrice":0},"20":{"price":19,"salePrice":0},"22":{"price":19,"salePrice":0},"24":{"price":19,"salePrice":0}},"flatImage":{"full":"https:\/\/images.podos.io\/fac9e741599d9bc26cb922a07169cbc44d809d62eac97ba2.png","1080":"https:\/\/images.podos.io\/fac9e741599d9bc26cb922a07169cbc44d809d62eac97ba2.png.png?w=1080&h=auto","640":"https:\/\/images.podos.io\/fac9e741599d9bc26cb922a07169cbc44d809d62eac97ba2.png.png?w=640&h=auto","480":"https:\/\/images.podos.io\/fac9e741599d9bc26cb922a07169cbc44d809d62eac97ba2.png.png?w=480&h=auto","120":"https:\/\/images.podos.io\/fac9e741599d9bc26cb922a07169cbc44d809d62eac97ba2.png.png?w=auto&h=120"},"backFlatImage":null,"additionalImages":[],"price":19,"thumbnail":{"type":"color","value":"#ffffff"}},"Athletic Grey":{"colour":"Athletic Grey","groupColour":"Grey","sizes":{"8":{"price":19,"salePrice":0},"10":{"price":19,"salePrice":0},"12":{"price":19,"salePrice":0},"14":{"price":19,"salePrice":0},"16":{"price":19,"salePrice":0},"18":{"price":19,"salePrice":0}},"flatImage":{"full":"https:\/\/images.podos.io\/f57482ecefcbb9ead6290957519d696f34731f9289708625.png","1080":"https:\/\/images.podos.io\/f57482ecefcbb9ead6290957519d696f34731f9289708625.png.png?w=1080&h=auto","640":"https:\/\/images.podos.io\/f57482ecefcbb9ead6290957519d696f34731f9289708625.png.png?w=640&h=auto","480":"https:\/\/images.podos.io\/f57482ecefcbb9ead6290957519d696f34731f9289708625.png.png?w=480&h=auto","120":"https:\/\/images.podos.io\/f57482ecefcbb9ead6290957519d696f34731f9289708625.png.png?w=auto&h=120"},"backFlatImage":null,"additionalImages":[],"price":19,"thumbnail":{"type":"color","value":"#dadada"}}},"bundleItems":[],"price":19,"totalBundlePrice":0,"salePrice":0,"labels":[],"tags":[],"baseSku":"RNB14","personalizationTemplate":null,"showSaleBadge":true}